Interview

Here are already so many iced tea brands on the Swiss market, why are you producing a new iced tea?

In fact, Switzerland has the highest per capita consumption of iced tea compared to other European countries. Our hemp iced tea is special because the blend of different ingredients makes for an indescribable and unforgettable flavour. The subtle hemp note makes it special and is a unique and recognisablefeature.

What makes it different from the competition, especially from Switzerland?

We have a unique product because, among other things, we can count on homogeneous water quality from the spring all year round. The low-calorie iced tea has less sugar than some of our competitors. We are vegan and have ecological packaging. We don't need lorries full of containers for delivery to the bottling plant, and the weight of the finished product is an advantage when it comes to handling for distribution to wholesalers.

Who are you behind the Roy Iced Tea brand?

We have been working with hemp for a good 30 years and can therefore provide our best expertise in this area, which benefits consumers.

Are there any specialities in the ingredients, production and packaging?

Unfortunately, we cannot go into more detail about the recipe due to confidentiality. The packaging has been developed to be consumer-friendly and can be taken anywhere and disposed of easily.

Are there any special links to the hemp plant?

Yes our vegan tea is scented with essential hemp oil. Hemp essential oil is produced by steam distillation using the flowers, stems and leaves of the hemp plant. The end result is essential hemp oil that is practically THC-free.

What is the idea behind your tea and the Roy brand?

Hemp, one of the oldest cultivated plants in the world, should be brought back into our everyday consciousness with all its qualities. With ROY iced tea, we want to reach all potential consumers, whether in sport, leisure or in the family.

You can already find iced tea as a thirst quencher at some major sporting events. So you could also say that hemp iced tea is a sports drink.

What prompted you to launch Roy Ice Tea?

It's a product that we can import and sell in every European country without any legal problems, which simplifies a lot of things.

Where do you see ROY hemp iced tea in the near future?

Our goal is, that our ROY Ice Tea will soon be available in all European countries. We also are presently be following up with new, innovative lifestyle drinks in the iced tea segment with our brand. Among other things, we can proudly say in advance that we will be launching a world first on the market. ROY will continue to spread as a cult iced tea in Europe. The price of the iced tea will be commensurate with the high-quality ingredients, but we should not forget: Quality has its price.